Project Charmity charms are designed to represent a particular charity or cause. They can be worn on a bag, keychain, or any other highly visible location. The purpose of the design is to spark conversation and to allow you to easily share with others the charities or causes that you are most passionate about.
The charms are equipped with several ways to share with others. They have built-in NFC (near field communications) technology to connect with smartphones. By tapping the bottom of the charm to the back of an NFC enabled phone, the phone's browser will open a webpage built just for that charity or cause. And if the phone is not an NFC enabled phone, don't worry, you can still easily scan the QR code at the bottom of the charm. Once on the webpage, it will easily explain the need and how that charity is meeting that need in a short, engaging video. The charm's webpage will also include several bullet points to outline what makes the organization so awesome! The person you have shared this with will then have an opportunity to join the movement by purchasing their own charm or by making a direct contribution to the cause.
A portion of the sale of the charm bottom will be donated to that particular charity or cause. Once on our website, you can also explore other causes and charities that may interest you.